Created by people. Built by AI.

The problem

The Make Art Not War Collective sells and auctions a collection of artists' works and merchandise with a portion of every art sale funding relief efforts in conflict-affected regions. It was a brand with a strong foundation and a powerful identity, yet no meaningful way to communicate it on a macro scale.

The first problem was the website. It was a poorly run vibecoded site that resembled more of an early prototype than that of a finished product and storefront. It offered little information on the brand and struggled in SEO and affiliation with the brand's following.

The Rebuild

Archstone identified potential dangers in running a small, yet scalable business through an independent site with multiple security concerns. The rebuild started at safety and involved powering the site through a third party e-commerce giant that could support the flow of internet traffic as well as money coming in and going out through the site. Art direction was then unified, solidified, and funneled from the design team at Archstone into the aesthetics of the landing page and the brand pages unassociated with members of the collective.

To make sure the site stays running and updated, we deployed a cascade of agentic systems to monitor the site, eradicate a need for developers or additional dependence on the site's secondary host, and assigned an evolving educational program within the system to assure that those running it will continue to understand and be able to use the AI to its fullest potential.

On top of the site, we worked alongside the Collective to update the business strategy, ensuring that artists will remain paid for their work, anti-war efforts will continue to be supported, and that Make Art Not War can run as a profitable business. Through this, we have walked alongside Make Art Not War by providing a pathway to growth and a positive future for all members of the company, as well as members of the collective.